Case Study

Hisense Canada
AC and Dehumidifier Self Support Portal

We designed and developed customer service website for Canadian Tire customer warranty claims and returns. We also host and maintain the WordPress website

Key Outcome for Hisense Canada

Improved customer warranty claims and return process

Claim Process Submission Improved

From

N/A

To

Minutes!

Project Overview

Industry

Appliances

Business Models

B2C, wide dealership around Canada, including Canadian Tires stores

Duration

3 months to ongoing

Team Size

6 developers, front-end developers, and designers. Content manager, server, and infrastructure engineer

Tech Stack

WordPress, PHP, JQuery, CSS, Javascript, SQL, Ajax, Linux hosting

Services Provided

Customer Service Portal for Hisense Canada

Project Story

Hisense is a young and ambitious brand that has just celebrated its 10th anniversary. It’s already represented in more than 130 countries around the world and has become the top-selling TV company in China. Hisense is committed to excellent after-sales customer service and the reassurance of its comprehensive warranties. 

When Hisense appeared on our horizon with an estimation request for customer support portal development, we were proud to make an impact on the success of this family of tech enthusiasts, dedicated technologies, and customer service.

The idea was to create and launch the portal for Canadian Tire end customers to support sales in a national tech chain with after-sale service, support, and exchange options. The value behind this marketing idea was to provide the best possible customer experience, prevent staff burnout, and make all the support processes available 24/7.

To successfully complete this project, IDL Web Inc. delivered a WordPress-built customer portal. During the first months after the launch, the portal showed good KPIs of submitted requests, as well as a reduced average time to process the request and make the final decision to exchange the device. In long-term cooperation, customer support portals influence brand awareness and loyalty, help to reduce churn rate and improve customers’ retention KPIs, increase repeat purchases, and increase lifetime value (LTV).

Key Features

  • Multilanguage request form
  • Multi-stage request form with different possible scenarios, depending on answers and specific cases
  • Some tips were provided during the survey, so customers can double-check and fix the device on their side
  • Admin access for the employees of the support department with an opportunity to lead requests and change their status
  • Email notifications to customers about the stage of the request and final decision, as well as the next steps to exchange the device
  • Reporting system

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Project Team and Roles

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Frequently Asked Questions

Customer Service Portal on WordPress

The first step to building an effective custom portal is to align features with both, the customer journey map and your business processes. Once the portal specification is ready you can choose the CMS/ frame on what you would like to realize it. Design of this kind of platform is crucial from UI/UX to make it valuable and simple to use, as well as it can be another brand communication channel, so should reflect your brand style and values.

API integration is the most common way to connect your new customer service portal to your CRM, ERP, and other internal management systems. To streamline the processes and save time.

By automating customer after-sale service and support you decrease the labor-intensive part of this journey and provide additional value to your customers. This also improves LTV and retention rate. One day, call centers were replaced by customer portals, and now we’re in the process of replacing customer portals with applications.

A successful customer portal will have the following must-have features: a knowledge base for quick access to information, a community forum for P2P communications, a support ticket submission system for direct assistance, real-time updates and progress, and online assistance 24/7, a history of all the purchases and claims. However, online assistance is commonly replaced with AI chatbots, so it’s recommended to do this thoughtfully. On the one hand, AI-powered features like AI agents can streamline self-service, on another hand, if they are not improved -they are usefulness.

The simplest customer portal can start from $10-15,000 and achieve $25-50,000 and beyond. The key factors that make an impact to the price are features, design elements, API integrations, processes automation and users’ notifications.

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