Case Study

Popular Book Canada
Complete 360 Web Solutions

We have developed the client’s website in WordPress and WooCommerce back in 2018 and have been supporting them on multiple projects and updates since. 

Key Outcome for Popular Book store

Assist in all aspects of eCommerce area to continuously increase sale numbers

Website Traffic (YoY)

New Users

173K

Increase %

31.2%

Project Overview

Industry

Education

Time Duration

4 months to ongoing

Team Size

6 developers, front-end developers, designers. Content manager, server and infrastructure engineer

Tech Stack

WordPress, WooCommerce, PHP, jQuery, Javascript, CSS, SQL, dedicated Linux server

Services Provided

Popular Book On-line Store

Project Story

In 2018, Popular Book searched for a new web agency to redesign their website. Being in the same office building, they naturally stopped by our offices to discuss the project requirements. We have been involved with every aspect of the website since that initial meeting. 

A year later, as the world was introduced to COVID, the company saw a massive increase in demand for their education books as kids were learning from home. We quickly had to upgrade their server space to a dedicated environment to meet the resource demand for Popular Book’s educational products.

We have been involved with key developments over the years, specifically developing a custom API mechanism for order fulfilment with a large Toronto based fulfilment company. We’ve also created a complex API logic with MailChimp, where based on customer behaviour and purchasing patterns specific MailChimp tags are assigned for future email marketing.

We are also heavily involved on the marketing front, coordinating various promotional campaigns throughout the year with the Popular Book marketing team. This also involves automating product discounts as well as sending various emails during the duration of the campaign. 

Key Features

  • Custom API for MailChimp Customer and Tags
  • Custom API for Product Fulfillment
  • Dedicated Hosting
  • Improved Core Web Vitals
  • Improved Google Search Console
  • Improved Technical SEO
  • Multilingual Website (English and French)
  • Parent’s Club
  • TD Merchant for Online Payments
  • WordPress/WooCommerce Responsive Website Design

Wishlist

Challenges

Outcome

Why IDL

Ongoing Tasks

Why clients trust IDL Web
“He gives me advice that is in my best interest, even when it means less work for him. That kind of honesty is not easy to find.”

Margot S.
Artist

Google Reviews
5.0

★★★★★

Average rating from 56 client reviews on Google.

★★★★★

Jacob at IDL Web Inc has made my life much easier. He answers promptly, understands my issues, and creates great solutions quickly for my nonprofit. We are in good hands with this company!

Anna Withers

★★★★★

IDL Web is always quick to respond. They fulfill our web site enhancement requests quickly. They do a great job and I have no hesitation in recommending them.

Chris Hindley

★★★★★

Our experience with IDL Web Inc. has, and continues to be excellent. They are experts at what they do, they are efficient, and they are exceedingly helpful.

Popular Book Company Canada Ltd

Project Team and Roles

Jacob Hodora

Founder, Senior Developer

Jatin

Senior Web Developer & Server Admin

Alex Rakhmilevitch

Alex Rakhmilevitch

Marketing Manager

Marina Joseph

Web Designer

Janneth Gadiano

Project Manager
Client Success

Mandeep

Senior Web Developer

Speak to Us About Your Business WordPress &
WooCommerce Needs

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Frequently Asked Questions

WordPress & WooCommerce for a Book Store

For the simplest ones, Shopify can be a good solution. To create a more flexible and scalable e-store it’s better to choose WooCommerce with WordPress. For big, unique stores, or for businesses that would like ti combine different business models in one store (B2B, B2C, or dealers and wholesalers)- Joomla and other fully customizable solutions are more gainful.

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Shopify is a good platform to start your first business, it’s easy to manage and has a lot of ready plugins, features, and marketing tools you can connect to your store. The limits of Shopify for your business can be mentioned later when you grow and extend, as well as would like to implement enhanced customer experience and sophisticated features, – the customization limits you will face can face you the choice of migrating to another quite costly CMS.

Manual sync can be done in two ways: manual and automated. Manual export of WordPress users can be processed via CSV file for example) or import to Mailchimp. To automate this process please proceed with dedicated plugins (ProfilePress, WP User Manager, FuseWP, MC4WP, or Mailchimp for WordPress). If you would like to proceed fast and without distributions, feel free to reach out to the development experts, for example, IDL WEB Inc.

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