Chosen platforms lead generation setup and flexible scaling
Looking for new ways to improve your brand awareness? Ask us how!
Double or triple your ROI on paid marketing with IDL experts
Looking to funnel your traffic more efficiently? We can help
Amazon, Shopify & online marketplaces: setup, maintenance and in-platforms advertising
SM omnichannels management, including strategy, manual and paid ads automation
Get your marketing efforts consolidated, measured, analyzed and your ROI improved
We learn your business, your market and competition. And then make road map for short-term and long-term achievable goals.
From a external consulting services to full in-house or remote management – we cover any gaps
IDL Web marketing team not only offers many years of expertise, but also marketing automation toolbox for any size business: we have tools and applications for small and medium businesses, as well as corporations and larger agencies (white labeling solutions).
We love our work, we enjoy growing together with our clients, and we always strive to be at the front edge of our industry: at least 25% of our work time invested into researching and testing out new ways and platform to keep our clients on top of their competitors.
We match service packages and strategies for each customer
Everything we do goes through SEO & Google expert's magnifying glass
Our marketers are data oriented first, we take actions after deep analysis
Our goal is your growth, and we optimize every marketing process
Learning, researching, brainstorming & goals setting
Planning stage and strategy proposal for customer’s approval
Initial setup, A/B testing, and constant optimization.
Data analytics, reports and continuous adjustments.
Below is a list of on-demand digital marketing services we cater to our clients:
Feel free to check what our customers have to share about IDL Web’s digital marketing service:
Jacob at IDL Web Inc has made my life much easier. He answers promptly, understands my issues, and creates great solutions quickly for my nonprofit. We are in good hands with this company!
IDL Web is always quick to respond. They fulfill our web site enhancement requests quickly. They do a great job and I have no hesitation in recommending them.
Our experience with IDL Web Inc. has, and continues to be excellent. They are experts at what they do, they are efficient, and they are exceedingly helpful.
It has been an absolute pleasure working with Jacob and his team. They are quick and efficient, and the customer service is stellar. We look forward to continuing to work with this amazing group of people.
I’ve used Jacob’s service to fix several Joomla and WordPress sites that were hacked beyond my abilities to fix them. He’s quick and responsive to get the work done, I definitely (and have) recommended him to anyone who needs help with their website.
“As a struggling artist managing a web site, I am really happy that I found Jacob Hodara. He gives me advice that is in my best interest, even when it means less work for him, that kind of honesty is not easy to find. Best value for my money!”
Our support team ready to help you, please contact with them
PPC stands for pay-per-click, various platforms offer such a marketing avenue, while Google is the biggest market player. When a visitor clicks on an ad asset on the marketplace, a “click fee” is deducted from the advertiser’s budget. For example, if your daily budget is $100 on this platform and your average CPC (cost-per-click) is $2, you should expect 50 clicks (visitors) from this particular channel on a daily basis.
Pay per click model works best for competitive “service” industries with a short “customer journey” and fast conversion, such as locksmiths, cleaners, or roofers, where buyers are likely to choose the first service company that picks up the phone. However, in recent years, these industries have become oversaturated with PPC players, and while cost-per-click went over $50, conversion ratio went down, so many local service providers are looking for more channels to capture leads.
There are a couple of perks to getting agency assistance for your ad management:
According to wordstream data analysis, in 2024, the average cost per lead generated via Google ads platform is close to $67 USD, however, it really depends on the industry and local competition, whereas in some cases, CPL could start from $10 and in others reach $800 (but still be profitable!)
There is no minimum spending rule on Google, but even for the less competitive industries, it is advised to start with at least a $500 monthly budget in order to note some conversions as well as feed into the system’s AI algorithm some data. Otherwise, the algorithm won’t be able to optimize your campaign. For most industries, it is suggested to start a PPC campaign with a $750 to $1000 monthly budget, and once the performance starts to improve, add at least the same amount.
In the short term, PPC is much more efficient and profitable since it provides your business with live and instant leads almost from day one of its activation. SEO is a constant process, which became even longer after Google made many efforts to set a limit for SEO experts, and every action is carefully overlooked under the “magnifying glass” of the engine’s algorithms. While in the long term, SEO might be more profitable, the process of bringing your company to the top of the search results is becoming longer and longer, so ideally, a marketer will suggest you invest in both channels, with a higher spend on paid ads – at least in the beginning.
IDL Web Inc web development and digital marketing agency Toronto and Worldwide
Copyright © 2025 IDL Web Inc. - All Rights Reserved
Social Media Marketing
SEM
SEO
Hosting
Web Security
Joomla
WordPress
Social Media Marketing
SEM
SEO
Hosting
Web Security
Joomla
WordPress