Jacob at IDL Web Inc has made my life much easier. He answers promptly, understands my issues, and creates great solutions quickly for my nonprofit. We are in good hands with this company!
Results-Driven Digital Marketing, SEO & Web Design Agency
Results-Driven Digital Marketing, SEO & Web Design Agency
Scale big with smart lead generation that converts.
Looking to improve your brand awareness? Ask us how!
Triple your ROI with expert paid marketing.
Looking to funnel your traffic more efficiently? We can help.
Boost your online sales with setup, maintenance, and in-platform advertising.
Let’s grow your brand’s influence with end-to-end social media management.
Max your ROI with automated marketing workflows, campaigns, and analytics.
Get tailored short- and long-term roadmaps to guide your business growth.
Cover any gaps with external consultations, in-house support, and full remote team management.
With many years of experience, we support businesses of all sizes: from startups and small businesses to corporations and large enterprises.
We love our work and we enjoy growing together with our clients. Our team invests at least 25% of our work time researching and testing new tools, so you always stay ahead of your competitors.
We match service packages and strategies for each customer.
Our Google experts build every campaign with SEO at its core.
Data-driven tracking and analysis with complete campaign overview.
We reduce your costs and boost return on ad spend (ROAS).
We dig deep into your business, audience, and goals.
We propose a custom strategy with clear steps and timelines.
We launch with Initial setup, A/B testing, and landing page optimization.
We regularly track insights for continuous refinements.
On-demand digital marketing services for your business:
Google Ads
Facebook Ads
CRO (Conversion Rate Optimization)
Marketplaces Marketing
Reputation Management
Content Marketing
SMM
SEO Strategy Audit
Onsite Optimization
Offsite SEO
Content Marketing
Social Profiles Management
SM Paid Ads Optimization
Influencers & Branding
Newsletters Management
Email DBs Research / Purchase
Email Leads Funneling
Current Strategy Overview
Identifying Strong & Weak Points
Budget and Growth Model-based Optimization
Tell us about your project and we’ll come back with a clear plan, timeline and budget. Our team will recommend the right approach for your goals.
Margot S.
Artist
★★★★★
Jacob at IDL Web Inc has made my life much easier. He answers promptly, understands my issues, and creates great solutions quickly for my nonprofit. We are in good hands with this company!
★★★★★
IDL Web is always quick to respond. They fulfill our web site enhancement requests quickly. They do a great job and I have no hesitation in recommending them.
★★★★★
Our experience with IDL Web Inc. has, and continues to be excellent. They are experts at what they do, they are efficient, and they are exceedingly helpful.
We know the platforms that power digital marketing success.
We’re here to help you with expert answers and support.
PPC stands for pay-per-click, various platforms offer such a marketing avenue, while Google is the biggest market player. When a visitor clicks on an ad asset on the marketplace, a “click fee” is deducted from the advertiser’s budget. For example, if your daily budget is $100 on this platform and your average CPC (cost-per-click) is $2, you should expect 50 clicks (visitors) from this particular channel on a daily basis.
Pay per click model works best for competitive “service” industries with a short “customer journey” and fast conversion, such as locksmiths, cleaners, or roofers, where buyers are likely to choose the first service company that picks up the phone. However, in recent years, these industries have become oversaturated with PPC players, and while cost-per-click went over $50, conversion ratio went down, so many local service providers are looking for more channels to capture leads.
There are a couple of perks to getting agency assistance for your ad management:
An influencer campaign involves collaborating with creators to promote your brand via sponsored posts, reviews, or user-generated content across platforms like Instagram, TikTok, YouTube, or LinkedIn.
An influencer campaign involves collaborating with creators to promote your brand via sponsored posts, reviews, or user-generated content across platforms like Instagram, TikTok, YouTube, or LinkedIn.
According to wordstream data analysis, in 2024, the average cost per lead generated via Google ads platform is close to $67 USD, however, it really depends on the industry and local competition, whereas in some cases, CPL could start from $10 and in others reach $800 (but still be profitable!)
There is no minimum spending rule on Google, but even for the less competitive industries, it is advised to start with at least a $500 monthly budget in order to note some conversions as well as feed into the system’s AI algorithm some data. Otherwise, the algorithm won’t be able to optimize your campaign. For most industries, it is suggested to start a PPC campaign with a $750 to $1000 monthly budget, and once the performance starts to improve, add at least the same amount.
In the short term, PPC is much more efficient and profitable since it provides your business with live and instant leads almost from day one of its activation. SEO is a constant process, which became even longer after Google made many efforts to set a limit for SEO experts, and every action is carefully overlooked under the “magnifying glass” of the engine’s algorithms. While in the long term, SEO might be more profitable, the process of bringing your company to the top of the search results is becoming longer and longer, so ideally, a marketer will suggest you invest in both channels, with a higher spend on paid ads – at least in the beginning.
Yes, AI is perfectly fine for generating ideas, writing drafts, and repurposing content for social media. However, it’s important to have a human review the content for tone, accuracy, and brand consistency before posting.
Yes, AI is perfectly fine for generating ideas, writing drafts, and repurposing content for social media. However, it’s important to have a human review the content for tone, accuracy, and brand consistency before posting.