Let our ad management experts run some checks on it. In most cases we can double lead-gen efficiency within the same budget.
No matter what your goals are: branding and exposure, traffic or leads generation, we can optimize it and make work better.
Google ads platform has rebuilt their algorithms between 2022 and 2024, and some say not exactly in a good way. Lets us check your impacts…
Have you just added new products, or services and need to boost sales?
We can test your pages, improve all their aspects and then test again.
Feel free to contact us for your campaigns audit and strategy tips.
Setup goals. Brainstorm & research competitors.
Building & budgeting PPC strategy. Mapping the goals.
Campaigns setups, testing and improving.
Regular checks, adjustments and optimization + reporting.
Our Clients love working with us. A lot of them started from one-time troubleshooting and stay with us for all their web development and digital marketing needs
Jacob at IDL Web Inc has made my life much easier. He answers promptly, understands my issues, and creates great solutions quickly for my nonprofit. We are in good hands with this company!
IDL Web is always quick to respond. They fulfill our web site enhancement requests quickly. They do a great job and I have no hesitation in recommending them.
Our experience with IDL Web Inc. has, and continues to be excellent. They are experts at what they do, they are efficient, and they are exceedingly helpful.
It has been an absolute pleasure working with Jacob and his team. They are quick and efficient, and the customer service is stellar. We look forward to continuing to work with this amazing group of people.
I’ve used Jacob’s service to fix several Joomla and WordPress sites that were hacked beyond my abilities to fix them. He’s quick and responsive to get the work done, I definitely (and have) recommended him to anyone who needs help with their website.
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Google Ads
So far Google Ads is the most effective way to gather leads; thus, it’s the perfect way for small and medium businesses to grow or stay afloat in the low economy times. Especially because these types of businesses own small budgets and have to measure their marketing dollars’ ROI.
CPA (cost per acquisition) is the amount of money a business has to invest into closing a deal. ROAS stands for “return on ad spend”, and this metric shows what the return of advertising dollars is, or how much profit your ads investment brought back. CPA is part of the ROAS calculation formula.
So far there is no better alternative, as Google’s ads algorithm is constantly improved and covers 95% of the search traffic. Its also provides the touch-point with your segments on any “custom journey” stage, meaning you can deliver the message when your prospect just researching about a product or service, or when he/she is ready to purchase.
For professional products or services, a great option could be sending message via social media advertising platforms (such as META), since you can target your audiences by occupation; and in some cases it could be even more efficient than Google.
Google Ads performance could be holding back for many reasons, such as wrong targeting, low-efficiency ads, improperly set conversion goals, or too “loose” algorithm coverage. An experienced ads manager can identify these issues in a short account audit (yes, we do that; we do it for free).
For a properly set Google Merchant (Google Shopping) campaign, the ROI should be 200% minimum, meaning for 100 marketing dollars, at least $200 in sales should be brought back. However, it also depends on the product demand, competition, and season. A good product should easily have 700% ROAS from a properly done and managed shopping campaign on Google.
IDL Web has many satisfied paid ads customers who run with us for many years and, during these periods, have doubled and tripled their revenue, mostly because of great lead-gen flow from Google. However, we do not sign our clients to 6-month or annual contracts because we believe that quality service and positive ROI are the best keepers. We offer only month-to-month contracts, no long-term obligations.
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Social Media Marketing
SEM
SEO
Hosting
Web Security
Joomla
WordPress