Results-Driven Digital Marketing, SEO & Web Design Agency
Our ad management experts can audit your campaigns and, in most cases, double your leads with the same budget.
Whether your goal is traffic, branding, or conversions, we refine your campaigns to maximize return on ad spend.
Google Ads updates in recent years have hurt many campaigns. We’ll review yours and get performance back.
Launching new products or services? We create tailored campaigns to target fresh audiences and drive sales.
We test and optimize your landing pages to improve conversions, then test again to make every click count.
Our experts will audit your campaigns, review your strategy, and help you get more from your budget.
Set clear goals, brainstorm strategies, and research competitors.
Build and budget your PPC strategy, mapping out goals and milestones.
Set up campaigns, test variations, and optimize for better performance.
Run regular checks, make continuous improvements, and provide transparent reports.
Tell us about your project and we’ll come back with a clear plan, timeline and budget. Our team will recommend the right approach for your goals.
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Great service from IDL, transparent in their activities and costs. No surprises, quick turn around and patient to deal with company bureaucracy. Updates are notified and the Website runs smooth.
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Our Google Ads Experts Turn Clicks into Customers
Expert Answers to Your Google Ads Management Questions
Yes. Google Ads are one of the most effective ways to generate leads, making them ideal for small and medium businesses. With limited budgets, SMBs need measurable ROI. Google Ads provide a direct way to reach prospects and track every dollar spent.
CPA (Cost per Acquisition) is the average cost of gaining a new customer. ROAS (Return on Ad Spend) measures how much revenue your ad spend generates. In short, CPA tells you how much you pay per conversion, while ROAS shows how profitable your campaigns are.
So far there is no better alternative, as Google’s ads algorithm is constantly improved and covers 95% of the search traffic. Its also provides the touch-point with your segments on any “custom journey” stage, meaning you can deliver the message when your prospect just researching about a product or service, or when he/she is ready to purchase.
For professional products or services, a great option could be sending message via social media advertising platforms (such as META), since you can target your audiences by occupation; and in some cases it could be even more efficient than Google.
Google Ads can underperform for many reasons: wrong targeting, low-efficiency ads, poorly set conversion goals, or “loose” algorithm coverage. An experienced ads manager can quickly identify these issues through an account audit (which we provide free of charge).
A properly set Google Shopping campaign should achieve at least 200% ROI, meaning $200 in sales for every $100 spent. Actual results may vary depending on product demand, competition, and season. With the right targeting and optimization, campaigns often deliver 500–700% ROAS.
No. We don’t lock clients into 6-month or annual contracts. Instead, we work on a month-to-month basis because we believe quality service and positive ROI are the best reasons for long-term partnerships.
