Microsoft Ads gives advertisers direct access to premium audiences across the web's most trusted properties. Advertise with lower costs, less competition, and unique targeting options for underserved markets.
Win premium positions without inflated bids. Pay less for competitive keywords with lower auction pressure than Google Ads in many industries.
Tap into aged 45+ users, an often overlooked audience who unknowingly default to Bing or Yahoo.
Optimize bids, placements, and targeting with AI to increase your return on investment in real time.
Microsoft Ads lets you use LinkedIn Profile Targeting to reach decision-makers on the Microsoft network.
| What You Get | Microsoft Ads | Google Ads |
|---|---|---|
| Cost per click | 30% to 60% less expensive on average | 242% higher in competitive industries |
| Competition Level | Low to Moderate. Around 36% less competition overall. | Maximum. High saturation across almost every niche. |
| Audience Quality | Higher income, premium subscribers | Mixed quality, younger, more likely in white-collar roles |
| Search Volume | 14.2% US (desktop); 9.6% worldwide | 90.02% global search share |
| B2B targeting | Built-in LinkedIn Profile Targeting for company, industry, and job function. | No native LinkedIn-style targeting. |
| Conversion rate | 2.8x average ROAS across all industries; 6x higher with display + search combo | 2.0x average ROAS across all industries |
We handle the full setup, optimization, and ongoing performance of your managed Microsoft Ads campaigns so every dollar is working toward real conversions.
Keep your ad spend within budget with IDL Web. We maximize every dollar with precise targeting and smarter spending for the highest ROI.
Improve click-through rates and continuously refine messaging based on performance data with creative and persuasive ad copy and A/B testing.
Turn your ad data into clear insights. Our team regularly tracks and refines performance and strategy for max growth and performance.
Build layered targeting using search intent, remarketing lists, and LinkedIn profile data to reach users most likely to convert.
Capture the right leads with an expanded ad reach. We shift budget toward winning campaigns, tighten structure where needed, and remove waste to grow your results month after month.
Receive clear, actionable performance reports, plus active account management with ongoing adjustments and recommendations.
Detailed audit of your Microsoft Ads account
Optimization of your running MA and campaigns
Growing your campaign for better results and ROI
Detailed reporting with suggestions and improvements
Our Microsoft Ads experts will perform a review of your account.
We will suggest the most cost-efficient package that matches your needs, goals, and timeline.
Full-service management includes keyword research, ads optimization, and monitoring.
We communicate on a monthly basis, going over the numbers and performance of campaigns.
Our clients love working with us, and here’s why.
Jacob at IDL Web Inc has made my life much easier. He answers promptly, understands my issues, and creates great solutions quickly for my nonprofit. We are in good hands with this company!
IDL Web is always quick to respond. They fulfill our web site enhancement requests quickly. They do a great job and I have no hesitation in recommending them.
Our experience with IDL Web Inc. has, and continues to be excellent. They are experts at what they do, they are efficient, and they are exceedingly helpful.
It has been an absolute pleasure working with Jacob and his team. They are quick and efficient, and the customer service is stellar. We look forward to continuing to work with this amazing group of people.
I’ve used Jacob’s service to fix several Joomla and WordPress sites that were hacked beyond my abilities to fix them. He’s quick and responsive to get the work done, I definitely (and have) recommended him to anyone who needs help with their website.
“As a struggling artist managing a web site, I am really happy that I found Jacob Hodara. He gives me advice that is in my best interest, even when it means less work for him, that kind of honesty is not easy to find. Best value for my money!”
Expert Answers to Your Microsoft Ads Management Questions
If you don’t have a Microsoft Ads account, we can set one up for you and ensure you have full ownership from day one. If you already have an account, we’ll take it over and manage it for you, while keeping you as the full account owner with complete access and control.
Our team will keep you in the loop with clear monthly reports containing performance highlights, key changes, and next-step recommendations. We’ll also flag any important updates or approvals as they come up.
There’s no difference. Microsoft Ads is the rebranded name for Bing Ads, updated in 2019. The platform still runs ads across Bing, Yahoo, MSN, and partner networks, with expanded audience targeting and branding capabilities, while maintaining its core advantage of lower competition and cost-efficient clicks.
Outsourcing your Microsoft ads management saves you time and removes the stress of managing campaigns yourself. Our team monitors performance, optimizes ads, leverages high-performing keywords, and focuses on driving higher ROI, so you can focus on growing your business.
Google Ads has the largest search volume, while Microsoft Ads reaches a smaller but often less competitive audience. CPCs on Microsoft Ads are typically lower, and the audience skews more desktop-heavy and slightly older.
Microsoft Ads is a strong way to reach an overlooked audience if your product or service fits their needs. Many businesses use both together for balanced reach and cost efficiency.
Yes! Microsoft Ads features an import tool that lets you transfer campaigns from Google Ads in just a few clicks, including keywords, ads, and settings. It’s a fast way to get started, and we usually refine and optimize everything after import to better match Microsoft’s audience and lower-competition environment.
It depends on your audience. While Microsoft Ads can be advantageous, it’s not truly for everyone. It performs especially well for B2B companies, professional services, and industries targeting higher-income or decision-maker demographics.
If you’re not sure, we can review your business and let you know whether it’s a strong fit before you invest in ads.
Most campaigns start generating data within the first few days of launch, but meaningful performance trends typically emerge within two to four weeks. This allows time for enough traffic, testing, and optimization to identify what’s working and scale it effectively.
Social Media Marketing
SEM
SEO
Hosting
Web Security
Joomla
WordPress
Social Media Marketing
SEM
SEO
Hosting
Web Security
Joomla
WordPress
