Microsoft Ads Management

  • Campaigns analysis
  • Ads optimization
  • Campaign management & monitoring

Maximize Microsoft Ads Performance with IDL Web Inc.

Efficiency, Clarity, and Campaign Growth

Bidding On The Right Keywords

We help you find the most efficient keyword sets, accounting for your niche, budget, and highest ROI. Our team makes sure you’re getting the most out of your bids.

Campaign ROI Growth

Timely monitoring and optimization allow your campaign efficiency to grow constantly. Depending on your goals, we help to achieve maximum exposure, branding, or lead generation.

Ads Account Management

Microsoft Ads accounts need to be monitored and managed for best performance. Staying on top of running campaigns ensures effectiveness in the long run.

Data Analysis

Analyzing Microsoft Ads data and ads performance helps in running campaigns and tweaking strategies on the go as well as planning future ads/campaigns.

Clear Reporting

We offer clear reporting that summarizes key points and insights for you to easily understand how your account is doing without calculating various metrics.

Budget Control

Keeping your budget spend within your set goals, avoiding ads overspend or underperforming 

Expert Ads Management

Our Deliveries

Campaigns Audit

Detailed audit of your Microsoft Ads account

Ads Optimization

Optimization of your running MA ads and campaigns

Campaign Growth

Growing your campaign for better results and ROI

Reporting & Analytics

Detailed reporting with suggestions and improvements

Workflow

Examination & Meeting

Our Microsoft Ads experts will perform a review of your account.

Estimate

We will draft an estimate for pricing and the monthly hours worked.

Account Management

Full-service management includes keyword research, ads optimization, and monitoring.

Monthly Reporting

We communicate on a monthly basis, going over the numbers and performance of campaigns.

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Frequently Asked Questions

Microsoft Ads Management

If you do not have a Microsoft Ads account but want to pursue advertising for Microsoft Ads, IDL would be more than happy to create your account for you, making sure you have owner access to the account. We welcome managing both new and existing accounts.

We reach out to you concerning any major changes or recommendations that could require your attention, ensuring you approve it. You will also get monthly updates on your campaigns and marketing goals.

Microsoft Ads is the updated name for Bing Ads, which underwent a change in 2019. The change to the platform included a stronger focus on branding and targeting users, aside from keywords. Microsoft Ads has become popular because of lower competition and cost.

Outsourcing your Microsoft Ads management to an agency is beneficial because an agency will monitor your account and campaigns, make improvements to ads, increase ROI, leverage successful keywords, and take away all the stress of running a Microsoft Ads account while also freeing up your time.

Although Google captures about 95% of the traffic, MA has its own niche – older generation (55 old+). Since MS pushes its own browsers and search engine with every Windows update, some users don’t know how to switch back to Google or aren’t even aware they search on Bing/Yahoo and not Google. So, in terms of fragmentation, it’s a good way to target these older people, if your product fits their needs. Pros and cons: There is less competition on MA, but the final cost-per-acquisition might be a little higher than in Google anyway.

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