Technical Audits That Improve Load Speed, SEO, and Structure
Optimizing website META tags according to Google’s preferred practices is the first step to ensure your website is being properly positioned on search results.
Improving website navigation impacts both user experience and search ranking. Website navigation is a key on-site element, as Google and other search engines look for clear URLs and a user-friendly structure.
Our team conducts extensive keyword research to identify a wide range of prospects’ searches. We then suggest a list of tweaks for website pages to sharpen website content for upcoming search traffic.
Internal hyperlinking is an important key aspect of search engine optimization, and benefits visitors in navigating the website and finding the information or products easily.
We suggest ideas how to make your website content SEO relevant, easy to read, and engaging for your visitors. Our copywriters are ready to assist when you need rewrtites.
Website speed is a significant factor for Google. It speaks to the quality of your website and makes visitors’ first impressions positive. IDL experts are well-versed in decreasing website load time.
Detailed audit to discover opportunities and issues
Faster website loading and better engagement ratio
Optimizing website content to appeal to SEO standards
Making sure your website complies with the latest guidelines
Our SEO expert will audit your website, check it for improvement opportunities, and then make an estimate for the hours required to implement all approved changes.
After you give us the “green light”, our SEO expert, along with his team, will begin conducting on-site optimization, fixing the issues, and implementing the agreed-upon improvements.
Once the optimization is completed, IDL’s marketing manager will take a final look over all changes made to ensure quality. A report will then be made to be delivered to you.
The report will be delivered along with further suggestions and future SEO strategy recommendations.
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Onsite SEO Optimization
The difference between off-site optimization and on-site optimization is as it sounds. Off-site optimization includes improving your website’s search rankings through methods that don’t involve changes on your website, as opposed to on-site optimization, which improves search rankings through changes that can be made on/to your website.
On-site website optimization is important because it is the first step a company should take to improve search rankings and organic traffic, basically telling search engines your company story; what you do or what you sell. Many of the steps taken in on-site optimization allow for your website to function better both in the eyes of Google and your users.
If you would like a mixture of off-site and on-site SEO, simply book a consultation with our marketing manager, and we will come up with a custom package for you that encompasses what your website needs.
Google guidelines and algorithm requirements are changing a little every few months; agencies that run “full cycle optimization” tweak the website on a monthly basis. For non-competitive SEO, or just “staying afloat”, it is recommended to update the website according to new requirements every 2 years.
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Social Media Marketing
SEM
SEO
Hosting
Web Security
Joomla
WordPress