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PPC stands for pay-per-click, various platforms offer such a marketing avenue, while Google is the biggest market player. When a visitor clicks on an ad asset on the marketplace, a “click fee” is deducted from the advertiser’s budget. For example, if your daily budget is $100 on this platform and your average CPC (cost-per-click) is $2, you should expect 50 clicks (visitors) from this particular channel on a daily basis.
Pay per click model works best for competitive “service” industries with a short “customer journey” and fast conversion, such as locksmiths, cleaners, or roofers, where buyers are likely to choose the first service company that picks up the phone. However, in recent years, these industries have become oversaturated with PPC players, and while cost-per-click went over $50, conversion ratio went down, so many local service providers are looking for more channels to capture leads.
There are a couple of perks to getting agency assistance for your ad management:
An influencer campaign involves collaborating with creators to promote your brand via sponsored posts, reviews, or user-generated content across platforms like Instagram, TikTok, YouTube, or LinkedIn.
According to wordstream data analysis, in 2024, the average cost per lead generated via Google ads platform is close to $67 USD, however, it really depends on the industry and local competition, whereas in some cases, CPL could start from $10 and in others reach $800 (but still be profitable!)
There is no minimum spending rule on Google, but even for the less competitive industries, it is advised to start with at least a $500 monthly budget in order to note some conversions as well as feed into the system’s AI algorithm some data. Otherwise, the algorithm won’t be able to optimize your campaign. For most industries, it is suggested to start a PPC campaign with a $750 to $1000 monthly budget, and once the performance starts to improve, add at least the same amount.
In the short term, PPC is much more efficient and profitable since it provides your business with live and instant leads almost from day one of its activation. SEO is a constant process, which became even longer after Google made many efforts to set a limit for SEO experts, and every action is carefully overlooked under the “magnifying glass” of the engine’s algorithms. While in the long term, SEO might be more profitable, the process of bringing your company to the top of the search results is becoming longer and longer, so ideally, a marketer will suggest you invest in both channels, with a higher spend on paid ads – at least in the beginning.
Yes, AI is perfectly fine for generating ideas, writing drafts, and repurposing content for social media. However, it’s important to have a human review the content for tone, accuracy, and brand consistency before posting.
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Social Media Marketing
SEM
SEO
Hosting
Web Security
Joomla
WordPress