Travel Agency Website Design, APIs, Best Features to Gain New Leads
Travel Agency Design Tips and Best Practice
- Life, vibrant images -when you se the images like this, you’re half-way to buy ticket and jump to this paradise for 1 week or more.
- Clean colours, not too motley. Don’t grab too much attention to the website elements, even call-to-actions. Give user a chance to focus on your tours and promotions.
- Fast. However it’s mast have feature for all the website who would like to win customer, for travel agency it’s really crucial. Because of higl resolution of pictures, a lot of APIs integrations to tickets & booking systems, your website can suffer from slowing down. Avoid this as much as possible and try your best to make design simple, so design element won’t demand too many recourses.
- Reflect customer journey. We believe that there’re roughly 2 types of travel agency clients. The first one, buy their trips just before the flight. They are less demanding to service and search for special promos and reduces. The second group, plans their trip, These ones search for the best hotel, are more demanding to service and supplementary perks. For this tourists, it’s reasonable to have a wish list features, log in page to search for viewing history, emails with valuable informations and so many other pre-sale activities.
Travel Agency Website APIs Integrations and Traps to Avoid
However APIs simplify the travel agent work greatly, we need to be attentive with the quantity of APIs in order to keep website speed more or less high.
3 Most Common Services to be Integrated are:
- Booking.com
- Expedia
- Tripadvisor
the reason is simple: each of them can cover all the travel services: tickets booking, accommodations reservation, additional services and testimonials to choose the best hotel or destination. Â
So to avoid trap and not overwhelm your users with too many services and too much choice, you can choose with service will be your core one and streamline data with it via API, and all the rest leave as an additional manual search that your travel agents can use when needed.
Trendy Features to Grab Leads on Your Travel Agency Website
Trendy features are not bad or expensive, sometimes they just need deep understanding if your ideal customers and what can create a wow-effect for them.Â
Personalized Content and Recommendations
With AI and a lot of additional tools we can really create unique customers experience that will soon replace any other best practices. Go above and beyond to send your users personalized push up notifications, customize search results and trips filters. You will win much more than you will spend on implementing these options.
User-generated content
Simple trend, that actually was a hook for Instagram and TikTok one day. Give your clients an opportunity to share their experience, create blog articles and custom galleries and your website KPIs will rise greatly. On the top of that clients like to share their opinions and to be heard, read. Give them this edge and with a friendly moderation you can build really unique content that can compete with AI and win.
Real-time Chatbots and Live Chat
Once the messaging chains will be well developed your website will bring leads even when all your team is sleeping or having a weekend. It’s a nice bonus of chatbots, however they need a thoughtful planning, continuous adjustments and not very short learning curve.
For sure, AI and process automation can bring you some edge as well as 24/7 support for your users.
Gamification Elements
Interact, engage and make users … smile.Â
- Interactive quizzes or games. You can make the booking process fun another adventure. Also, testimonials and adding photos can be also awarded by loyalty points.
- Loyalty programs for your tourists. Reward your loyal customers with exclusive offers and benefits. Rise your one-time clients to long-term ones and benefit from saving new clients acquisition costs.
- Improve your website search with voice search. By implementing voice search this you round the corners in customer journey and avoid loosing leads to Google because they already used to voice search.Â
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To Wrap Up
To succeed with your travel website in the digital era, you need to create a great mix of personalization, processes automation and simplifying user’s journey to purchase. By investing to trendy features, emergent technologies and being a pioneer who implement new technologies first, you will win the same type of client: brave, curious, openminded and eager to contribute ideas to your business improvements as well as buying from you.
If your are not sure what features can bring better lead generating impact and how to calculate website development ROI -don’t hesitate and contact IDL professionals to find out all pros and cons for your specific business case and strategy.
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Frequently Asked Questions
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Rezdy, TreckSoft, Vagabond, TravelCarma, Rezgo are among the Top 10 for sure. Travel agency CRM choice -DotSquar and TravelOperations among others, however, Salesforce, Hubspot and Zoho also are top rated in tourism business
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Yes, in our agency we have some frame for travel agency website. You can start with it and go ahead with unique design later.Â
WordPress is for sure one of the most affordable and appropriate for travel agency. It covers blog and ecommerce features, has a lot of payment gateway and other integrations, and a good potential to grow with your business.
WP Travel is considered one of the most popular and wide spread plugins for WordPress travel agency website.
AR/VR elements, calculators (trip budget), trip planning forms and search, questionnaires with prizes, interactive testimonials with photos and videos files -features that will increa user’s engagement and give you opportunity to build trust before and between purchases.
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