Google Ads Management: When Do you Need an Agency and Why

While for multinational corporation this question isn’t in the binder as they used to delegate their marketing channels to professionals, for small and medium business this question is very common to discuss. What are pros and cons and how to consider to manage your Google Ads by yourself or use an agency?

Continue reading to find out the answers and testimonials of our clients that we gather 15 + years. 

When Do You Need an Agency for Your Google Ads Activities?

There’re some contexts and business stages, when you will definitely profit from Google Ads Agency to cover and manage your Google Ads .

  1. You have a strong sales team, but suffer from the lack of new leads with high churn rate at the same time. Shortly: you’re loosing your current clients and don’t have a good stream to lead generate new ones.
  2. You have en effective marketing department, but because of big amount of tasks they aren’t focused on Google Ads particularly.
  3. You have seasonal ups and downs, and during the high season the competition in PPC triple and the cost per click isn’t affordable for you. 
  4. You have well established Google Ads, but conversion rate is 1% and less.
  5. You did try a lot of different strategies but the Google Ads don’t pay off for your business.
  6. Your sales cycle is long (6+ months) and the first purchase can be done after 3+ touch points.
  7. You have experienced, seasoned PPC specialist in house, but you reached his time capacity.
  8. You use different types of Google ads: Google shopping, search results, Video and App ads and you would like to find the most gainful strategies.
  9. You have good KPIs but reached the glass ceiling and stuck with further growth and extending your business.

Bonuses from Choosing the Right Google Ads Agency or Why Choose IDL WEB Inc?

We have a proven track record of success, assisting businesses like yours in conquering the online advertising realm. Our team stays ahead of the curve, constantly updating our strategies and staying informed about the latest industry trends and best practices. With us managing your Google Ads, you can focus on what you do best – running your business with confidence. Moreover, by choosing the IDL Web Inc you will have:

  1. all in one partner to manage your Google Ads, track performance and improve your website to reach targeted KPIs.
  2. Digital transformation and processes digitalization professionals to take a consultation straight away.
  3. Digital marketing mix as a default part of any PPC strategy we implement: we dream big, see the big picture and lead you in the omnichannel lead generating to success.

If you’re ready to take your online advertising to new heights, contact us today and let us unleash the true potential of your business with our exceptional Google Ads management service.

What Tasks Should a Good Google Ads Agency Covers?

Keyword Research and Optimization

Our expert team will conduct thorough keyword research to identify the most relevant and high-performing keywords for your Google Ads campaigns. We’ll optimize your ads to ensure they appear when potential customers search for products or services related to your business. This targeted approach increases your chances of attracting qualified leads and maximizing conversions.

Ad Copy Creation and A/B Testing

Crafting compelling ad copy is crucial to capturing the attention of potential customers. Our proficient SEO writers will create persuasive and engaging ad content that resonates with your target audience. We’ll also conduct A/B testing to identify the most effective ad variations, optimizing your campaigns for maximum performance.

Campaign Monitoring and Optimization

Our team will continuously monitor the performance of your Google Ads campaigns, analyzing data and making data-driven decisions to optimize their effectiveness. We’ll adjust bidding strategies, refine targeting parameters, and make necessary tweaks to ensure your ads are delivering the best possible results.

Remarketing and Audience Targeting

Re-engage potential customers who have previously shown interest in your products or services. Our remarketing strategies allow you to target specific audiences and deliver tailored ads to increase conversions and brand recall. By staying top-of-mind with your audience, you enhance your chances of turning prospects into loyal customers.

Performance Reporting and Analysis

Stay informed about the performance of your Google Ads campaigns with detailed reports and comprehensive analytics. Our team will provide you with valuable insights and recommendations to further optimize your advertising efforts and ensure you’re getting the best return on your investment.

Landing Page Optimization

A well-designed and optimized landing page is essential for converting ad clicks into meaningful actions. Our experts will assess your landing page and make recommendations to improve its conversion rate. By enhancing the user experience and aligning the landing page with your ad messaging, we ensure a seamless transition for visitors and maximize your chances of converting them into customers.

Budget Management and CPC Optimization

We understand the importance of getting the most out of your advertising budget. Our team will strategically allocate your budget to maximize your ad exposure and generate the best possible results. Through continuous monitoring and optimization, we’ll ensure your budget is utilized effectively, minimizing wasteful spending and maximizing your return on investment.

Competitor Analysis and Strategy Development

Stay one step ahead of your competitors with our in-depth competitor analysis and strategy development. We’ll assess your competitors’ advertising tactics, identify opportunities, and devise a tailored strategy to help you outperform them in the online advertising landscape. By leveraging insights into their strengths and weaknesses, we’ll position your business for success.

Google Ads Management: When Do you Need an Agency and Why Overview

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Frequently Asked Questions

Google Ads Management

Google Ads management allows you to reach a larger audience, increase online visibility, and drive targeted traffic to your website. Our service ensures your ads are optimized, monitored, and continuously improved for better results.

We understand budget constraints, and our team will work with you to optimize your advertising efforts within your budget. We’ll strategically allocate your funds to maximize your reach and ensure you’re getting the most out of your investment.

Absolutely! Our proficient SEO writers can create compelling ad copy that grabs attention and entices potential customers. We can also assist with ad design, ensuring your ads are visually appealing and aligned with your brand image.

Our Google Ads management service is designed to benefit small and medium-sized businesses across various industries. Whether you’re an e-commerce store, service provider, or local business, we can help you maximize your online advertising potential.

Yes, you have the flexibility to make changes to your ad campaigns at any time. Our team will assist you in implementing necessary modifications and optimizations to ensure your ads align with your business goals and adapt to market dynamics.

To elevate your online ads efforts we recommend to try different strategies at the same channels, analyse and implement best practice from competitor (benchmarking), extend your presence in different digital channels you weren’t represented before. 

While it’s possible to manage Google Ads on your own, it requires expertise, time, and continuous optimization. Our team of experienced professionals can handle the complexities of Google Ads, ensuring optimal performance and maximum ROI for your business.

The time it takes to see results from Google Ads campaigns can vary depending on various factors, including your industry, competition, and campaign optimization. We work diligently to deliver measurable results as quickly as possible.

Our Google Ads management service is designed to benefit small and medium-sized businesses across various industries. Whether you’re an e-commerce store, service provider, or local business, we can help you maximize your online advertising potential.

We provide regular performance reports on your Google Ads campaigns to keep you informed about the results and progress. You’ll receive detailed insights and recommendations to optimize your campaigns and achieve better advertising outcomes.

We offer a range of digital marketing services beyond Google Ads management. Our expertise extends to areas such as SEO, social media marketing, and website development, providing you with comprehensive solutions to boost your online presence.

The most cost-saving and time-saving solution is to hire professional Google Ads agency. They will implement their experience, best practice and trends to save your time and costs.

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