Health care Website Design: Trends and Best UI/UX Practice in 2024 and Beyond 

As a web design agency, IDL focus on UI/UX web design and building enhanced customer experience for our clients. Healthcare websites booming since COVID era and design requirements have level up greatly recently. Users become more and more demanding in terms of usability, mobile friendly elements and cross-browser experience. In IDL we specialize in custom website development for healthcare companies, charity organizations and all kind of medical practice (family doctors, orthodontist, dentistry, cosmetologist, walk-in clinics and more) using various CMS platforms as well as custom PHP website development.

Over the years, our focus is Joomla and WordPress as a key CMS. Below is a list of our key services.

Best Healthcare Websites Design Trends

• Clean layouts reflecting functionality and value: to prioritize clear content hierarchy and easy navigation, we recommend use analytical tools to reveal insigts and anticipate user’s expectations: Hotjar , Google Analytics.
• Make your website 100%  accessibility and friendly: Ensure compliance with WCAG guidelines for users with disabilities, or AODA website guide for Canadian and Ontario based medical practices. f your business operates across North America, in USA as well, HIPAA compliance should be also matched.
• Interactive Elements to engage with users effectively and motivate them to stay on your website longer: incorporate videos, and interactive tools like calculators, questionnaires to engage with users.
• Personalization: customize your content, telephone numbers and chat bots to build enhanced customer experience and make each user feels valuable and unique.
• Focus on Mobile Design First: improve your mobile version, elements and forms. Make sure, you provide the most simple and user friendly mobile interface. You can check your Google Analytics for % of mobile devices in your traffic. In B2B businesses it’s usually less than 40%, but in B2C, P2P and D2C business models mobile devices grabbed up to 80% of traffic.

Must-Have Features for Successful Healthcare Website

• Patient Portal: Secure access to medical records, appointment scheduling, and messaging.
• Find a Doctor/ clinic locations: Intuitive search and filter options for finding specialists. API connection to Google Maps and Google locations is crucial.
• Health Information: Comprehensive and easy-to-understand health content, guidelines, check lists and best practice from experience of other people.
• Appointment Scheduling: Online booking system to schedule an appointment with doctor offering flexible options, notifications, adding to Google Calendar  and more.
• Payment and Billing: Secure and convenient payment options and secure payment gateway.
• Reviews and Testimonials: Feature that work for your business trust and to onboard new leads just online. By providing this information on your website, you round the corners in customer journey map and avoid user leaving to visit other websites and search “doctor + name +testimonials”. The most trustworthy method to provide testimonials is to connect via API with your Facebook, Google maps and any particular industrial testimonials website you have the registration. 
• Health Analytics and Trendy data:White papers and Overviews are good as a lead magnet, as well as to grow up your emails database. Also, by sharing analytics, you underline that you resources use different streams of information, and aren’t limited only by your business data.

Color Psychology and UI/UX Tips

• Color Palette: the calming and trustworthy colours like blue, green, and white are considered the best as the main colours. However, for call-to-actions you can use bright colours (orange, yellow, purple), but keep the natural accents.
• Visual Hierarchy and Data Structure: Use headlines, navigation bars, font size, colour, and method to centre the elements to guide user attention.
• Clear and Concise Language: we recommend avoiding medical jargon and too scientific language.
• Trust-Building Elements: Display certifications, accreditations, and membership in professional associations.
• Fast Loading Times: Optimize images and website code (especially Css, JS files) for a fast page load speeds.
• Intuitive Navigation: Create a logical and easy-to-follow site structure. Use chat bots assistance and check your website navigation by Hotjar from time to time
• User Testing: continuous improvements, checking cross-browser performance and new devices as well as new iOs and Android version. Track users feedbacks and simple Google analytics metrics: engagement rate and bounce rate. Be always one step ahead and adapt your website to new software and devices before you see the traffic dropdown.

Improving User Journey

• Improve Patient Experience: Design with the patient in mind.
• Secure and Private: Protect patient data with robust security measures. This starts from https// and goes to the multi-level protections like: data privacy protection, payment gateway enhanced security, logins and personal data if you have log in access and some features fro your users there. 
• Search Engines Optimization: Implement SEO fields for each page, image , video and other elements. Check the SEO performance daily with Semrush, Google Search Console and other tools.

Be inspired by trends and don’t afraid to implement them on the fly. It will be your edge and will add value to your users as well as search engine algorithms.

To Wrap Up

In after-COVID digital era, healthcare websites must be user-centric, accessible, and usability friendly. The boom of healthcare applications doesn’t exclude websites value, which play a core role on omnichannel patients experience. In IDL we a devoted to develop, build and improve custom healthcare websites that cover your business tasks and give you an edge to stand out of crowd. By combining design trends, essential features, and robust UI/UX practices. Our focus on clear design and UI/UX, accessibility, security, and SEO features make our websites performs effectively, as well as look modern and trendy, but not fancy.