Healthcare websites have boomed since the COVID era and the design requirements have gone up greatly, because users are more and more demanding about usability, mobile-friendly elements and cross-browser experience. IDL Web Inc focuses on UI/UX web design and an enhanced customer experience and we build custom websites in Toronto for healthcare companies, charity organizations and all kinds of medical practices, from family doctors, orthodontists and dentists to cosmetologists and walk-in clinics, on Joomla, WordPress and custom PHP.
As a Canadian web design company, IDL Web Inc designs and builds healthcare websites in Toronto, ask for a FREE audit or a FREE quote and we will tell you what your medical website needs.
Best Healthcare Website Design Trends
Clean layouts that reflect function and value
Prioritize a clear content hierarchy and easy navigation and use analytical tools like Hotjar and Google Analytics to reveal insights and anticipate what users expect.
A fully accessible and friendly website
Follow the WCAG guidelines for users with disabilities, the AODA website guide for medical practices in Canada and Ontario and HIPAA compliance if your business also operates in the USA.
Interactive elements
Videos and interactive tools like calculators and questionnaires engage users and motivate them to stay on your website longer. A short questionnaire can also point a patient to the right service.
Personalization
Customize your content, telephone numbers and chat bots to build an enhanced customer experience, so each user feels valuable and unique.
Mobile design first
Improve your mobile version, elements and forms and keep the mobile interface simple. Check your Google Analytics for the share of mobile devices.
Must-Have Features for a Successful Healthcare Website
Patient portal
Secure access to medical records, appointment scheduling and messaging. A portal with clear roles keeps patient data private and saves your staff phone calls.
Find a doctor or a clinic location
Intuitive search and filter options for finding specialists, with an API connection to Google Maps and Google locations. Patients search by specialty or location and see the right clinic with directions in a few clicks.
Health information
Easy-to-understand health content, guidelines, checklists and best practice from the experience of other people. Plain language builds trust and answers the questions patients would otherwise phone in.
Appointment scheduling
An online booking system with flexible options, notifications and adding the appointment to Google Calendar. Patients book at any hour and your staff sees the schedule in one place.
Payment and billing
Secure and convenient payment options with a secure payment gateway. Clear fees and a simple checkout make it easy for patients to pay a bill or a deposit online.
Reviews and testimonials
They build trust and keep users from leaving to search for testimonials elsewhere. Connect by API with your Facebook, Google Maps and industry testimonial websites.
Health analytics and trend data
White papers and overviews work as a lead magnet and grow your email database.
Is your healthcare website accessible and compliant?
IDL Web Inc can audit your medical website for AODA, WCAG and HIPAA requirements, speed and usability and tell you what to fix first.
Color and UI/UX Guidance
- Color palette: calming and trustworthy colors like blue, green and white work best as the main colors and bright colors like orange, yellow or purple can be used for the calls to action while keeping the natural accents.
- Visual hierarchy and data structure: use headlines, navigation bars, font size, color and centering to guide the user's attention.
- Clear and concise language: avoid medical jargon and overly scientific language.
- Trust-building elements: display certifications, accreditations and memberships in professional associations.
- Fast loading times: optimize images and website code, especially the CSS and JS files, for fast page load speeds.
- Intuitive navigation: create a logical and easy-to-follow site structure, use chat bot assistance and check your navigation with Hotjar from time to time.
- User testing: keep improving, check the cross-browser performance on new devices and new iOS and Android versions, track user feedback and simple Google Analytics metrics like the engagement rate and the bounce rate and adapt before you see the traffic drop.
Improving the Patient Experience
- Improve the patient experience by designing with the patient in mind.
- Keep it secure and private, starting from https and going to multi-level protections like data privacy protection, a secure payment gateway and protection of logins and personal data.
- Implement the SEO fields for each page, image, video and other element and check the SEO performance with Semrush, Google Search Console and other tools.
To Wrap Up
In the after-COVID digital era healthcare websites must be user-centric, accessible and friendly to use. The boom of healthcare applications does not reduce the value of websites, which play a core role in the omnichannel patient experience. IDL Web Inc is devoted to developing, building and improving custom healthcare websites that cover your business tasks and help you stand out from the crowd, with a focus on clear design and UI/UX, accessibility, security and SEO, so the website performs well and looks modern and trendy without being fancy.
Healthcare Website Development Services
Our focus over the years has been Joomla and WordPress as the key CMSs and this is a list of our key services.
Healthcare websites
Responsive websites tested on different devices, ecommerce websites for medical goods and cosmetics, subscription-based websites, appointment scheduling, landing pages and compliance with industry rules including HIPAA and AODA.
Search engine optimization
Google penalty recovery, SEO audit, on-page, off-page, local and technical SEO, link outreach, SEO consulting, website speed audit and content marketing.
PPC management
Ads management, product listing ads, Bing and mobile advertising, app install campaigns, YouTube video advertising and remarketing. Campaigns can target the patients who search for your services in your area.
Social media advertising
Facebook, Instagram and LinkedIn ads, Facebook remarketing and cooperation with influencers, so your practice stays visible between the visits.
Joomla
Website development, templates, appointment scheduler plugins, healthcare components, modules and plugins, migrations and third-party API integrations. We also move older Joomla websites to a supported version.
WordPress
Website development, healthcare templates and plugins, appointment schedulers, technical support, security help and training for your employees.
Custom API development
Shopify websites, Amazon and eBay APIs for your online sales, APIs that connect to your CRM, ERP and other internal databases and APIs that match the Government of Canada standards.
Joomla and WordPress staff training
Training for designers, webmasters and developers on Joomla and WordPress, so your team can update content and keep the website running without waiting for a developer.
Ready to build your healthcare website?
Tell IDL Web Inc about your practice or organization and we will send you a scope and a price.
How IDL Web Inc Can Help
You can start with a new design or with a fix for compliance and speed and IDL Web Inc helps at every stage. IDL Web Inc is a Canadian web design company that assists North American businesses with their website.
Joomla development
We build Joomla websites with healthcare components, see our Joomla development service.
WordPress development
We build WordPress websites with booking plugins and portals, see our WordPress development service.
SEO
We help patients find your practice, see our SEO audit.
Don't forget
Remember to check your website for AODA, WCAG and, if you work in the USA, HIPAA compliance before you launch and keep testing it on new devices and browser versions.
If you need a healthcare website that covers your business tasks, leave it to the team at IDL Web Inc in Toronto, ask for a FREE audit or a FREE quote and we will tell you what your medical website needs. We assist North American businesses with their websites from our Toronto base. Keep up with us to know more of web design news/fixes!
Schedule Consultation with An Expert
IDL Web Inc designs and builds healthcare websites in Toronto, ask for a FREE audit or a FREE quote and we will tell you what your medical website needs.
Frequently Asked Questions
Is it a good idea to use free doctor personal website templates?
It can be, but consider the security threats. Free templates can contain a lot of additional code, slow down the website and use code that sends data to third-party services without you knowing, so if you decide to use a free template check the reviews and add some security layers to your website.
What is the best online appointment scheduling software?
A scheduler can be integrated in a CRM or work as an independent service. Zendesk and HubSpot are good CRM options and if you want a booking API that connects to your CMS and your internal CRM then Calendly, Appointy and Square are reasonable choices.
Does WordPress have a booking appointment plugin?
Yes, BookingPress, Amelia and Bookly are among the most popular and each has specific features, so double-check the WordPress versions, the PHP versions and the other requirements of a plugin before you purchase it.
What is the best telemedicine WordPress plugin?
KiviCare is one of the most complete WordPress plugins for healthcare, with appointment booking, patient records, encounter management, a patient portal with roles and doctor scheduling. The same tasks can be covered with 3 to 4 different EHR plugins or custom coding, however, too many plugins can cause conflicts, missing data and disruption, so a single plugin that covers everything is preferable.
