Jacob at IDL Web Inc has made my life much easier. He answers promptly, understands my issues, and creates great solutions quickly for my nonprofit. We are in good hands with this company!
Google Ads Management to Maximize Your ROI
- Lead Generation Optimization
- Cost-per-Click Reduction
- Niche Audience Targeting
- Display Advertising & Branding
Trusted By Our Clients
Google Ads Challenges We Solve
Not Getting Enough Leads from Google Ads?
Our ad management experts can audit your campaigns and, in most cases, double your leads with the same budget.
Poor ROAS or Costly Campaigns?
Whether your goal is traffic, branding, or conversions, we refine your campaigns to maximize return on ad spend.
Performance Dropped After Algorithm Updates?
Google Ads updates in recent years have hurt many campaigns. We’ll review yours and get performance back.
Need to Launch a Campaign for a New Target Group?
Launching new products or services? We create tailored campaigns to target fresh audiences and drive sales.
Weak Landing Page Performance?
We test and optimize your landing pages to improve conversions, then test again to make every click count.
Want to Explore Better Ways to Use Your Google Ads Budget?
Our experts will audit your campaigns, review your strategy, and help you get more from your budget.
Grow Your Business with Expert Google Ads Management
What You Get from Our Ad Experts
Custom Google Ads Strategy
Improved ROAS & ROI
Higher Conversions & Revenue Value
Cost Savings with Ongoing Optimization
Transparent Billing & Detailed Reports
Regular Monthly Reporting
Daily Campaign Performance Monitoring
Direct Access to Google Partner Resources
The IDL Web Process
Discovery Phase
Set clear goals, brainstorm strategies, and research competitors.
Strategy & Estimate
Build and budget your PPC strategy, mapping out goals and milestones.
Campaign Launch
Set up campaigns, test variations, and optimize for better performance.
360 Monitoring
Run regular checks, make continuous improvements, and provide transparent reports.
Our Google Ads Specialties
Common solutions we provide to our customers, one-time or on monthly basis:
Not Sure Which Service You Need? Let’s Talk.
Why Clients Trust IDL Web
Our clients love working with us, and here’s why.
Anna Withers
IDL Web is always quick to respond. They fulfill our web site enhancement requests quickly. They do a great job and I have no hesitation in recommending them.
Chris Hindley
Our experience with IDL Web Inc. has, and continues to be excellent. They are experts at what they do, they are efficient, and they are exceedingly helpful.
Popular Book Company Canada Ltd
It has been an absolute pleasure working with Jacob and his team. They are quick and efficient, and the customer service is stellar. We look forward to continuing to work with this amazing group of people.
L’Arche Daybreak
I’ve used Jacob’s service to fix several Joomla and WordPress sites that were hacked beyond my abilities to fix them. He’s quick and responsive to get the work done, I definitely (and have) recommended him to anyone who needs help with their website.
Janet Stolth
“As a struggling artist managing a web site, I am really happy that I found Jacob Hodara. He gives me advice that is in my best interest, even when it means less work for him, that kind of honesty is not easy to find. Best value for my money!”
Margot Cormier Splane
Proven Expertise in Top Platforms
Our Google Ads Experts Turn Clicks into Customers
Frequently Asked Questions
Expert Answers to Your Google Ads Management Questions
Yes. Google Ads are one of the most effective ways to generate leads, making them ideal for small and medium businesses. With limited budgets, SMBs need measurable ROI. Google Ads provide a direct way to reach prospects and track every dollar spent.
CPA (Cost per Acquisition) is the average cost of gaining a new customer. ROAS (Return on Ad Spend) measures how much revenue your ad spend generates. In short, CPA tells you how much you pay per conversion, while ROAS shows how profitable your campaigns are.
So far there is no better alternative, as Google’s ads algorithm is constantly improved and covers 95% of the search traffic. Its also provides the touch-point with your segments on any “custom journey” stage, meaning you can deliver the message when your prospect just researching about a product or service, or when he/she is ready to purchase.
For professional products or services, a great option could be sending message via social media advertising platforms (such as META), since you can target your audiences by occupation; and in some cases it could be even more efficient than Google.
Google Ads can underperform for many reasons: wrong targeting, low-efficiency ads, poorly set conversion goals, or “loose” algorithm coverage. An experienced ads manager can quickly identify these issues through an account audit (which we provide free of charge).
A properly set Google Shopping campaign should achieve at least 200% ROI, meaning $200 in sales for every $100 spent. Actual results may vary depending on product demand, competition, and season. With the right targeting and optimization, campaigns often deliver 500–700% ROAS.
No. We don’t lock clients into 6-month or annual contracts. Instead, we work on a month-to-month basis because we believe quality service and positive ROI are the best reasons for long-term partnerships.
